HENRY & HENRY debut campaign
challenge
H&H was stepping into a saturated space, but what sets them apart isn’t just aesthetics; it’s intention. with a refined, global eye and a commitment to craftsmanship, the brand values story over spectacle. each piece is sourced with purpose and made to last, but what was missing was a visual identity that could speak that truth.
insight
luxury today isn’t just about sparkle—it’s about meaning. we knew that if we could translate H&H’s ethos into a campaign that felt timeless yet modern, we’d cut through the noise. this wasn’t about being trendy, but anchoring their debut in feeling: quiet power and elegance.
impact
the shoot launched H&H into the world with clarity. the tone was set: refined, modern, and emotionally resonant. this wasn’t just a first campaign, it was the start of an identity. a proof of concept for the brand’s future, and the beginning of a new direction we’re still building.
creative direction
shot inside Battersea Power Station, the campaign captured intimacy over excess. clean backdrops. bold angles. a touch of nature. jewelry that didn’t just sit pretty—it held space. the Art Deco influence ran through every frame, paired with a restrained minimalism to let the details of each piece breathe. we leaned into a sense of refined fantasy, interesting shadows, softened edges.. to position the brand as both heirloom and high-fashion.
Photographer Nick Tydeman
Creative Direction Jake Lewis (Assisted by Stella Valentine)
Stylist Stella Valentine
Makeup & Hair Liz Patey
Model Martina Echegaray & Karolina Bien